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Silly Goose
Sandwiches.

Titirangi, Auckland
2024 — Ongoing
Project 01
How it started

Started in high school.

We were sixteen, seventeen — the age where everyone chips in what they've got. We'd pool money, get a decent piece of rump and some fingerling potatoes, and spend the evening cooking together. Nothing formal about it, just the same group of people showing up for each other and eating well. That's been the constant through all of this.

I've spent a few years working in some of New Zealand's better kitchens, which is where most of my training comes from. But there's always been something more satisfying about the simplicity of feeding people properly outside of that world — where it's just a hot surface, good ingredients, and someone who's genuinely hungry in front of you.

Where it came from

Josh said I could sell one.

It started the day I made Josh a grilled cheese sandwich and he told me I could sell one of those. I took him pretty much at his word. Our first real outing was my sister's powerlifting competition — not the most obvious venue for a sandwich stall, but the queue was longer than we'd planned for and that told us everything we needed to know.

Prepping at the stall
On the griddle
"A good sandwich is a
simple thing. We try
not to overcomplicate it."
The setup at market
The sandwich
Where we're at

You'll find us in the village.

We show up at the Titirangi Village Market when we can — three of us, the same setup, the same approach we've always had. No permanent site, no delivery app. If you want one you have to come and find us, which feels right for what this is.

Next project

The Titirangi
Village Piano.